I spent the last several years in the floral sector, which has seen an explosion of so-called sustainability certification programs. Peel back the label, and there are significant differences, with profound implications for environmental protection, social responsibility, economic viability and product quality. In addition to looking at the science behind the program, and the presence of independent auditing, it’s also important to consider compliance. A standard can include all the right criteria, but if it only requires 50% compliance, how rigorous is it? In the floral sector, science and compliance render the Fair Trade and VeriFlora certification programs vastly more rigorous than Rainforest Alliance and the other initiatives.

Thanks for the discussion; it helps consumers make purchasing decisions that support environmental and social stewardship.

The notion of exploitation is nothing new, but it seems that for us to be part of the solution which is not only awareness, but making others aware is enlightening. How wonderful to be a part of this with like minds such as yourselves.

I travel quite a bit and deal with small companies and laborers working to get out of poverty. I agree that we need to be aware of those who tout the fair trade logos and ideas as a marketing ploy, and we need to be equally concerned with the environmental aspects. Those living in poverty are often very closely tied to the environment for sustenance, so we need to look at protecting both. However, there is little doubt that those who look to protect the environment need to work more towards the alleviation of poverty. There is a fine line.

The point is, I suppose, that at this point in the process it is imperative that we seek out those who practice what they preach, and attempt to enlighten those who know no better. I have people ask me all of the time—as I get quite preachy about this—what is fair trade, or if kids made this or that, or if people in places like Indonesia, Nicaragua, or natives in Panama make minimum wage.

The answer is that fair trade is treating the people who make these products with respect and dignity and looking for ways to enhance their lives both monetarily and emotionally. We can apply humanitarian ideals on the cultures we deal with, but we cannot force our cultural ideals on those we wish to help. We need to help them on their terms. It is our duty to then read between the lines as Susie has done when looking for those truly devoted to fair trade and look into the issues at hand and put things into perspective as Georgie has done and create forums as you have done, Paul, and make the world a better place though our actions that will move forward.

Anyone supporting Fair Trade should also sign up to the global trade campaign Make Poverty History which challenges world economic structures which basically allow rich countries to exploit the resources of poor countries whilst they protect their own producers with trade tariffs and subsidies.

Keep it up Paul, and get this brilliant blog out there!